I am pleased to share that I am now a certified PRINT® practitioner through The Paul Hertz Group.

This has been something I have been working towards for a while, and I wanted to take a moment to explain what PRINT® actually is, because it is genuinely different from other profiling tools, and why I chose to add it to what I offer.

PRINT® is a profiling framework developed by The Paul Hertz Group. It identifies nine unconscious motivators: the core needs that drive how people behave at their best and what happens when those needs are not met or feel threatened.

The name comes from the idea that these motivators are deeply imprinted. They are not preferences you choose or skills you develop. They are the underlying drivers that shape how you show up in every situation, often without you realising it.

What makes PRINT® different from tools like DISC or Myers-Briggs is that it focuses on the why underneath the behaviour, not just the behaviour itself. Two people can have the same communication style and completely different unconscious motivators. Understanding the motivator changes how you work with them.

The program I offer is called The Why of You, powered by PRINT®.

It starts with the PRINT® survey, which takes about 20 minutes and identifies your unconscious motivator profile. From there, we work through what that means for how you show up at your best, what your shadow looks like when you are under pressure, and how your motivator interacts with the people around you.

For individuals, this is often a genuinely clarifying experience. People describe it as finally having language for something they have always known about themselves but could not articulate.

For teams, it creates a shared framework for understanding why people respond differently to the same situation, and how to work with those differences rather than around them.

I have been working in HR and organisational development for a long time. And one of the things I kept seeing was the gap between what organisations know about their people and what they actually need to know to lead them well.

Most HR data tells you what someone has done. Performance ratings, tenure, qualifications. PRINT® tells you something different. It tells you what someone needs to do their best work, and what gets in the way when they are not getting it.

That is the kind of insight that changes how you hire, how you develop people, how you structure teams, and how you have difficult conversations.

I added PRINT® to my practice because I wanted to be able to offer that.

The Why of You is useful for:

• Individuals who want to understand themselves better, particularly in the context of their career or a role transition
• Leaders who want to understand their own motivators and how they affect the people they lead
• Teams that keep getting stuck in the same dynamics and want to understand why
• Organisations that want to build a common language for motivation and performance

If any of that sounds relevant to you or your team, I would be glad to have a conversation about it.

PRINT® and Unconscious Motivators® are registered trademarks of The Paul Hertz Group. Adelle Hemingway is a certified PRINT® practitioner.